SEM- Search Engine Marketing

You might have heard of SEO, but Search Engine Marketing (SEM) is a different animal. Also called PPC (pay-per-click), SEM puts your business in front of potential customers while they’re searching online for products and services.
These searchers know what they want, and if your business is not coming up, you may be missing out on valuable local leads. The question isn’t if you need it, but rather, what’s the right budget for your business?