Monthly industry insights

Monthly industry insights

Joe Mathes is a recognized Digital Strategist in today's information industry.

He compiles a monthly newsletter to share the latest trends. Read his latest newsletters below. Click on the links to get the full newsletters. We welcome you to get on our email list to receive the monthly e-newsletter.

You can sign up by sending your email address to

joe@deltapublications.com

JUNE 2017 NEWSLETTER
Print Beats Digital in Many Ways, According to Neuroscience
MAY 2017 NEWSLETTER
Millennials, Boomers still read printed newspapers, magazines
APRIL 2015 NEWSLETTER
Demystifying Media: What's the Future of Local Newspapers?
MARCH 2015 NEWSLETTER
Yet another year of tumbling broadcast ratings
FEBRUARY 2017 NEWSLETTER
Readers say they're more engaged with print and prefer print ads
JANUARY 2017 NEWSLETTER
Why Isn't TV Advertising Dead-It's Complicated
DECEMBER 2016 NEWSLETTER
Even digital brands investing ad dollars in traditional media
NOVEMBER 2016 NEWSLETTER
Google and Facebook are booming. Is the rest of the digital ad
business sinking? Uh-oh!
OCTOBER 2016 NEWSLETTER
No One Will Admit The Biggest Problem With Internet Advertising
JULY 2016 NEWSLETTER
The Numbers Are In...And Print Is Still at the Top 
JUNE 2016 NEWSLETTER
Despite 'Doom and Gloom,' Community Newspapers are Growing Stronger
MAY 2016 NEWSLETTER
As Digital Fatigue Sets In, Readers are Waking Up to Newspapers 
APRIL 2016 NEWSLETTER
"Digital Advertising: A Shady, Shoddy, Fast-Growth Business"
DECEMBER 2015 NEWSLETTER
What criteria determine whether a newspaper will survive?
NOVEMBER 2015 NEWSLETTER
6 reasons home-delivered newspaper flyers continue to succeed
OCTOBER 2015 NEWSLETTER
Bold prediction for print industry, as three local newspapers prepare for final issues
 
AUGUST 2015 NEWSLETTER
Print will remain consumers' format of choice through the end of this decade
 
JULY 2015 NEWSLETTER
“10 Things You Must Ask Your Sales Staff”
MAY 2015 NEWSLETTER
Don't Cue Print's Swan Song Yet
APRIL 2015 NEWSLETTER
Why American Newspapers Are Still Profitable
JANUARY 2015 NEWSLETTER
Integrate Social Media With Print Advertising to Boost Your Marketing
DECEMBER 2014 NEWSLETTER
Yet more evidence that advertisers are pulling their money out of TV.
NOVEMBER 2014 NEWSLETTER
Jeffery Gitomer on online publications, the demise of yellow pages and why print is not dead
OCTOBER 2014 NEWSLETTER
Read all about it: Print newspapers to survive.
AUGUST 2014 NEWSLETTER
Can papers make it on their own? One by one, big media companies are splitting themselves in two, holding on to their sexier, more lucrative properties - broadcast, film, digital - and casting off their print operations to sink or swim.
JULY 2014 NEWSLETTER
GALLUP: Advertising On Facebook And Twitter Barely Works.
A new survey from Gallup suggests that social media advertising isn't nearly as effective as industry giants like Facebook and Twitter would like to think it is.