Delta Digital Strategies Case Studies
Local Restaurant Group
Eat in/take out/delivery
Objective: Increase delivery orders at this restaurant location.
Digital tactic: Geo Fencing with conversion zones.
Local restaurant with multiple locations wanted to boost the delivery business for one of its locations that was lagging behind other restaurants in this group. The restaurant group chose Delta Digital Strategies to help improve this segment of the business. DDS geo-fenced a 5 mile radius around the restaurant location (the restaurant locations’s delivery area) and served ads for delivery to every mobile device in the area.
Results: Deliveries for the restaurant doubled over a three-month period. The Geo fencing also generated a marked increase in website traffic. Using conversion zone technology, 154 in-person visits occurred at the restaurant’s physical location. Ownership was so impressed with these results they have taken this digital strategy to other locations in the restaurant group.
Local Law Firm
Objectives: Improve search engine optimization and page rank for specific areas of practice. Improve ROI on search engine marketing. Employ search retargeting to reach potential clients early in the discovery process.
Result: Increased overall website traffic 50.4% in six months.
Moved “bankruptcy“ search from seventh place in the map section on the Google search page. Moved “divorce“ search results from third to first place in organic and first in map section. Moved “family law“ to second place in organic and first in map section.
Objective: To increase weed and fertilization customers and secure more landscaping projects for the summer.
Digital tactics: Search targeting, Geo fencing and Pay Per Click advertising (PPC).
This client enlisted Delta Digital Strategies to implement a multi-channel digital plan to help meet their objective. In the first 2 1/2 months of the campaign, DDS accounted for more than half of the landscaper’s website traffic and produced 55 trackable leads from phone calls and form fills and countless others from the significant boost in website visits. The landscaper had its busiest spring ever in spite of having the coldest April in Wisconsin in the past 124 years, for the first three months of the campaign.