Automotive strategies

Retain, Regain and upsell Your Auto Dealers ‬Saying: auto dealers are skeptical of traditional print advertising, puts it mildly.  Auto dealers are sophisticated, tech savvy business people. They are experts at tracking ROI, and they know what they want. How does print advertising compete for dollars in the digital world of Autotrader and cars.com? Joe Mathes has been selling auto dealers in print for over 30 years.  When he pitched one of his car dealers a new print program, he got this response from the dealer: "I'm looking for a smart phone and you're still trying to sell me a pager.” That conversation inspired the cutting edge print and digital solutions.
Delta Online is pleased to bring you an On-Site Sales Solution or an Online Sales Consulting Solution. Your Choice. Either will help you get back the Auto Advertising you have been losing in print or save the dealers you still have.
Delta Online has been working with AutoConX since 2011 and has helped generate tens of thousands of dollars of new monthly automotive revenue for media companies across the country. AutoConX is a robust vertical platform that employs all the tools you need to sell your dealers and boost your auto revenue.
Delta Online understands the complexity of the automotive industry, which gives us immediate credibility with auto dealers in any market. Our traditional print media background gives us credibility with your company and your sales reps.
Here are a few of the services offered:
•    Development of rates and packages
•    Developing complete prospect lists of dealers
•    Devising a marketing strategy for your vertical
•    Bundling all assets to get dealers the results they demand
•    Development of market specific sales materials and sales pitch
•    Sales training and coaching on-site or off-site or both
•    On site sales campaign with your sales reps calling on dealers in your market.
•    Assistance in the fulfillment process with dealers sold
•    Ongoing support and training for sales with follow up and expectation management.
Here are just a few case studies from recent campaigns:
Athens, Ohio - cars740.com The Athens Messenger, an 11,000 circulation bi-weekly rack distribution alternative newspaper. No previous auto advertising. Now billing over $5,000 in monthly advertising revenue.
Martinsburg, West Virginia - cars304.com The Panhandle Buyers Guide, a 60,000 circulation weekly Shopper. Added nearly $4,000 in new monthly revenue to an already strong automotive base.
St. Johnsbury, Vermont - autos802.com The Caledonian Record, Daily newspaper. Added over $11,000 in new monthly revenue through print and digital sources.
 

Automotive blog

Case Study: Cars601.com, an AutoConX Success Story

 

Publisher in small town of 18,500 is delivering over 100 engagements per month to his auto dealers

    We often hear of publishers who are having success in their local market with the AutoConX platform. Every now and then we hear extraordinary stories from publishers using our platform, making a huge impact with their local automotive dealers and audience, and generating new revenueas a result. This is one such story and one of the best success stories we have seen to date. Just look at these numbers! (These are lead results for April 1 - July 12, 2016) ... 

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 In business since 1989, AutoConX powers vertical niche platforms for more than 300 media companies throughout the US and beyond.

Adaptive vs. Responsive Websites For Dealers and Why You Should Care

The increased usage of smartphones and tablets to search the web is now pushing past the 60% mark. It's a persistent race to the finish line that is always moving. In fact, mobile usage is far outpacing desktops.

A recent 2014 study conducted by comScore states:

"We're operating in a multi-screen world, where users turn to multiple devices to find what they need. 

This is especially true in the world of local search, where, according to recent survey findings, 63 percent now using various devices to find a local business. And, 79 percent of them are mobile phone users, while 81 percent are tablet owners." 

The article goes on to say that four out of five searches via mobile ended with a purchase. That's music to any dealers' ears!